Whisky events have become predictable, but they don’t have to be. Reflecting on a Glenfiddich and Aston Martin evening, it’s clear that storytelling, interactive tastings, and thoughtful pacing could restore the magic once found in these experiences.

Tennis is having a reawakening, on and off the court. With Gen Z stars like Alcaraz, Sinner and Gauff, and fashion brands tapping into its heritage, tennis is back in the mainstream. From padel’s rise to high-fashion collaborations, it’s a cultural comeback I’ve been waiting for.